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Boston Consulting & Pencil partner to boost AI in marketing
Marketing Technologies

Boston Consulting & Pencil partner to boost AI in marketing

Boston Consulting Group and Pencil launch global partnership to scale AI in marketing, enhancing efficiency, reducing costs, and boosting campaign performance.

By Shannon Williams • 3 min read • Thu, 22nd May 2025
Kevin Weil joins Cisco board to support AI & growth strategy
Crypto

Kevin Weil joins Cisco board to support AI & growth strategy

Kevin Weil, OpenAI's Chief Product Officer, joins Cisco's board from May 12, 2025, to boost AI and growth strategies at the tech giant.

By Sean Mitchell • 2 min read • Tue, 13th May 2025
White Fox leads Australian fashion brands in global popularity
Instagram

White Fox leads Australian fashion brands in global popularity

White Fox leads as Australia's most searched fashion brand globally, with 687,220 monthly searches and millions of social media followers worldwide.

By Sean Mitchell • 4 min read • Fri, 2nd May 2025
Moloco appoints Jean-Luc Nahon to lead product for Moloco Ads
Data Science

Moloco appoints Jean-Luc Nahon to lead product for Moloco Ads

Moloco has hired Jean-Luc Nahon, former Amazon Ads executive, as Head of Product to boost its AI-driven advertising solutions and strategic growth in 2025.

By Melvin Hipolito • 3 min read • Fri, 2nd May 2025
Gen X influencers spark brand interest as social media booms
Partner Programmes

Gen X influencers spark brand interest as social media booms

Gen X influencers aged 45+ are gaining traction as brands invest in mid-life creators to engage diverse audiences across TikTok, Instagram, and Facebook.

By Shannon Williams • 4 min read • Tue, 29th Apr 2025
Adobe launches free app to secure digital content attribution
Marketing Technologies

Adobe launches free app to secure digital content attribution

Adobe launches public beta of Content Authenticity app, helping digital creators secure attribution and embed verified identity in their work for free.

By Jed Nykolle Harme • 5 min read • Fri, 25th Apr 2025
Meta enhances safety with new features for teen accounts
Facebook

Meta enhances safety with new features for teen accounts

Meta has announced expanded safety features for its Teen Accounts, enhancing privacy and parental controls for users under 16 amidst growing online safety concerns.

By Shannon Williams • 3 min read • Wed, 9th Apr 2025
AI platform Glu launches to streamline ecommerce creativity
Customer Experience

AI platform Glu launches to streamline ecommerce creativity

Glu, an AI-driven platform for ecommerce, has officially launched in the Asia-Pacific, promising to streamline content creation and enhance brand consistency.

By Shannon Williams • 2 min read • Wed, 9th Apr 2025
The way we search has changed - Why haven't websites?
Digital Transformation

The way we search has changed - Why haven't websites?

The way we search online has transformed significantly, yet websites remain largely unchanged, leading to frustrations for modern users seeking intuitive experiences.

By Dvir Hoffman • 5 min read • Wed, 26th Mar 2025
AI predicted to reshape Australian content creation by 2025
Artificial Intelligence

AI predicted to reshape Australian content creation by 2025

A new report reveals that 34% of Australian content creators foresee AI reshaping their industry by 2025, stirring excitement and apprehension alike.

By Shannon Williams • 3 min read • Tue, 11th Mar 2025
Retail report: UK consumers prioritise convenient deliveries
Customer Experience

Retail report: UK consumers prioritise convenient deliveries

The Metapack report reveals that by 2025, 60.1% of UK consumers prioritise delivery convenience, highlighting a shift towards innovative retail strategies.

By Shannon Williams • 2 min read • Fri, 14th Feb 2025

Stories from Other Regions

Instagram stories

Emotional spending boosts local luxury as Brits shun big brands
Instagram

Emotional spending boosts local luxury as Brits shun big brands

Shoppers increasingly favour local luxury, with £41 billion spent annually on emotion-driven impulse buys, signalling a shift from big brands to local products.

By Shannon Williams • 3 min read • Thu, 29th May 2025
Marketers predict traditional SEO obsolete by 2026, survey finds
Marketing Technologies

Marketers predict traditional SEO obsolete by 2026, survey finds

A SALESmanago survey finds 73% of UK, Polish and Italian marketers expect traditional SEO to become obsolete by 2026 amid shifting consumer trends.

By Shannon Williams • 3 min read • Tue, 20th May 2025
WaveMaker & AT&T launch influencer app studio for wireless MVNOs
Customer Experience

WaveMaker & AT&T launch influencer app studio for wireless MVNOs

WaveMaker and AT&T launch an app studio enabling influencers to create bespoke mobile-first wireless businesses with embedded 5G features and rapid deployment.

By Catherine Knowles • 3 min read • Wed, 30th Apr 2025
WaveMaker unveils app studio for influencer-branded MVNO apps
Unified Communications

WaveMaker unveils app studio for influencer-branded MVNO apps

WaveMaker partners with AT&T to launch a mobile app studio enabling influencers to create branded wireless apps swiftly and at scale for their followers.

By Kaleah Salmon • 2 min read • Mon, 28th Apr 2025
Charlotte Tilbury & Huda Beauty lead UK beauty brands
Digital Engagement

Charlotte Tilbury & Huda Beauty lead UK beauty brands

Kolsquare's 2024 rankings reveal Charlotte Tilbury and Huda Beauty as the top UK beauty brands on TikTok and Instagram, showcasing their digital prowess.

By Kaleah Salmon • 3 min read • Thu, 6th Mar 2025
Social media dominates Australia's digital landscape in 2025
Marketing Technologies

Social media dominates Australia's digital landscape in 2025

A new report reveals almost 78% of Australians use social media for brand discovery, driving a 12% rise in advertising spend to USD $4.26 billion.

By Melania Watson • 3 min read • Wed, 26th Feb 2025
UK ecommerce in 2025: social media & speedy delivery
Marketing Technologies

UK ecommerce in 2025: social media & speedy delivery

The UK ecommerce landscape is evolving rapidly, with 60.1% of consumers willing to switch brands for better delivery options, highlighting changing preferences.

By Catherine Knowles • 3 min read • Fri, 14th Feb 2025