The Ultimate Guide to Marketing Technologies
A curated Irish edition of IndustrialDay news, analysis, interviews, reviews, job moves, and related resources for Marketing Technologies (MarTech).
What to know about Marketing Technologies
Marketing Technologies, commonly known as MarTech, encompass a wide array of tools and platforms that enable businesses to optimise their marketing efforts through technology-driven solutions. This dynamic field spans everything from digital payment systems and e-commerce innovations to AI-powered personalization, data analytics, and customer experience platforms. Embracing these technologies allows businesses to engage consumers more effectively, streamline operations, and adapt swiftly to changing market conditions.
Recent stories highlight significant developments such as advances in contactless payment solutions, the integration of artificial intelligence across marketing and customer engagement platforms, and strategic partnerships aimed at enhancing digital commerce and user experience. From AI-driven fraud prevention and loyalty programs to innovative eCommerce platforms fueling global expansion, the evolution of Marketing Technologies is reshaping how businesses connect with audiences and drive growth.
Readers exploring this tag will gain insights into the latest trends, emerging tools, and strategic considerations surrounding MarTech. Whether it’s understanding the impact of AI and machine learning on customer personalization, exploring new payment methods in digital commerce, or learning from case studies on successful technology-driven marketing transitions, the stories offer valuable guidance for businesses aiming to leverage technology for marketing success.
Irish Marketing Technologies News
Regional stories with direct local relevance
GoMo launches fibre broadband in Ireland at EUR €29.99
Existing mobile customers in Ireland can now add fibre broadband for EUR €29.99 a month, with no long contract or mid-term price rises.
eir business inks ServiceNow deal for managed services
Customers across Ireland will get a single portal for service requests and incident updates as eir business shifts onto ServiceNow's AI platform later this year.
Doctrine Skincare wins AxisBIC investible company award
Seven start-ups sought EUR 9.5 million at a Cork investor event as AxisBIC said demand for early-stage technology funding is rising.
Iarnród Éireann adds PayPal for rail ticket bookings
Foreign travellers now account for a fifth of PayPal rail bookings as Ireland’s state operator expands checkout options on its website and app.
Climb names Mike Holt as Ireland Territory Manager
The hire signals a push to deepen partner ties in Ireland as AI and digital transformation reshape demand for technology distributors.
ServiceNow warns of Ireland's 284 million-hour service gap
Irish consumers are losing 284 million hours a year to poor service, as weak systems and low empathy leave firms at risk of defections.
Analyst Insights
Research and market analysis connected to Marketing Technologies
Netcore Unbxd named Gartner Leader for search discovery
DocuWare named a challenger in Gartner document review
Sapiens named in Everest Group's top 50 insurance lists
Cognizant launches Secure AI Services for enterprises
DevRev wins ISO 27001 certification for AI security
Featured News
Theorem study: friction between pre-sales and executed media ads
Theorem's new survey finds friction remains the biggest barrier in enterprise pre-sales, despite widespread automation adoption.
Exclusive: Dreamdata CEO on why B2B buying funnel isn't linear
Buyers are spending most of the journey before sales speak, forcing marketers to rethink funnels and how they prove return on investment.
Reviews
Expert Columns
Amperity's CMO reveals how continuous decisioning fuels loyalty innovation
Why financial services now leads email deliverability
Why Customer 360 initiatives fail to deliver ROI
The 70% problem: Why checkout is still where eCommerce goes to die
Data quality charter vital for lasting business gains
How accurate address data powers identity verification
Turning security into a story: How managed service providers use reporting to drive retention and revenue
When identity becomes the payment rail
Telcos reshape music streaming for local audiences
Mythos changes everything: Is your AI agent security ready?
Interviews
Interviews and video coverage from the network
Theorem study: friction between pre-sales and executed media ads
Exclusive: Dreamdata CEO on why B2B buying funnel isn't linear
Exclusive: Denodo's Dominic Sartorio on perfect data vs the right data
Google Cloud CEO sets out enterprise AI agent plan
Exclusive: Google Cloud accelerates shift to agentic data
Recent Marketing Technologies News
How leadership, people and technology are key for AI adoption across Irish businesses
Irish firms could miss AI gains unless leaders back clear use cases, staff skills and infrastructure to turn trials into value.
Two-in-five Irish workers say AI is essential at work
Widespread use of AI in Irish offices is outpacing training and controls, with some staff handling contracts and confidential data unsafely.
Irish firms boost generative AI use as staff adopt it
Irish workers race ahead of their employers on generative AI, as staff adopt free tools faster than firms can set policies and pay for them.
Anthropic offers EUR €355,000 AI roles in Dublin push
Anthropic dangles EUR €355,000 AI engineering pay as it ramps up Dublin hiring drive and cements the city as a key European hub.
TechDay expands into Ireland with eight new technology news sites
TechDay launches eight specialist technology news sites in Ireland, targeting sectors from cybersecurity to telecoms as part of its international growth.
Cloudinary launches agent layer for visual media workflows
Developers could save setup time as the platform lets AI agents provision media environments and carry workflows through to handover.
PRLab scores 100 media placements for Gr4vy campaign
The 12-month campaign generated more than 100 earned placements and about 402 million impressions, helping Gr4vy stay visible between announcements.
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Experian & Audiences back first-party data activation
Brands are struggling to turn customer records into ad audiences, as tighter privacy rules and fragmented platforms slow activation.
Pattern adds ChatGPT ads to its marketing platform
Brands will be able to buy placements in ChatGPT through Pattern, as shopping discovery moves from search engines towards AI tools.
AI assistants reshape Black Friday shopping choices
Retailers risk missing Black Friday shoppers as AI tools increasingly narrow product choices before customers reach a website.
Avery Dennison & Eventshop launch digital fan experiences
Fans will be able to unlock content and offers from jerseys, trainers and workwear by tapping NFC labels or scanning QR codes.
Adobe adds AI discovery tools to Commerce catalogue
AI shopping tools are getting richer product data as Adobe Commerce exposes catalogues to chatbots, aiming to improve discovery and accuracy.
B2B marketers cut agency spend as work moves in-house
As AI shifts routine production in-house, only 28% of B2B marketing leaders now expect agency budgets to rise over the next year.
team.blue adds AI tools across four small business brands
Small businesses can now automate website, reporting and email tasks as team.blue rolls out AI across four brands on European infrastructure.
Portwest cuts catalogue production time by five months
Better product data control has cut catalogue production from 11 months to six, helping Portwest localise safety materials in 28 languages.
Cloudinary developer community tops four million users
Rising pressure on web teams is fuelling demand for media infrastructure as Cloudinary's developer community climbs to four million users.
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Epsilon launches Brand Pages for retailer websites
Retailers gain a templated way to host branded content and shoppable pages, as suppliers seek better visibility and clearer sales attribution.
Koddi brings commerce media targeting to GIPHY ads
Brands will soon be able to target GIFs, stickers and search on GIPHY as Koddi and LiveRamp extend commerce media beyond retail sites.
Forrester warns bigger AI budgets won't fix weak ops
Greater AI spending is set to expose data and governance gaps unless companies first fix the operational foundations, Forrester says.
Monotype beta connector brings brand control to AI
Brand checks are moving inside AI workflows, helping enterprises cut review delays and avoid unlicensed font use in web content.