Social Media stories
Hootsuite acquires Sparkcentral, a SaaS provider for digital customer engagement, expanding its social customer care capabilities.
Social media's suspension of Trump does little to combat online misinformation, says Reset Australia's Chris Cooper.
Organisers of the New Year's Eve Ball Drop Celebration are bringing the world's biggest party to homes around the world, live and direct from Times Square.
If a crisis unfolded, 38% would stop using an organisation's products if they were caught up in a crisis that spilled online.
The acquisition will result in an integrated offering called Seismic LiveSocial, a social engagement solution for sales and client-facing teams.
The new alliance will bring a suite of social capabilities to Microsoft customers from Hootsuite's 150+ app ecosystem.
National Party's broad, varied Facebook campaign may have contributed to their election loss, says digital marketing expert.
B2B decision makers see social media as a means to discover new products and services, with YouTube leading the social platform of choice.
Organisations often limit social to the marketing department, but instead it should be connected into the 'lifeblood and workflow'.
Over 3.9 billion people now use social media, with COVID-19 lockdowns contributing to the rise in usage, according to a report by Hootsuite and We Are Social.
As home-working more than ever exhausts us digitally, maintaining a disciplined routine and actively switching off are key to avoiding screen fatigue.
Hootsuite is offering free access to its pro plan for non-profits and small businesses until 1 July 2020 amid the COVID-19 crisis.
Businesses must adopt integrated app strategies to directly and authentically engage customers through mobile, warns Soprano Design's Matt Thompson.
Feeling down online? Pedigree's new app encourages Kiwis to share pet pics to combat social media negativity and improve mental health.
TikTok has surged past 40 million daily active users, with new research revealing a majority of usage on Android and significant growth in the US market.
Jobseekers must take calculated risks, avoid raising salary talks too early, and highlight transferrable skills in 2020, says recruitment firm Hays.
New Zealanders are being urged to tighten account security as attacks rise, with simple steps helping to reduce the risk of theft and identity fraud.
Small firms face months of cashflow pain as the wages subsidy runs thin and landlords and utilities keep billing during lockdown.
Health officials warn the message is misleading, as it repeats unproven advice and false claims about how coronavirus spreads and can be prevented.
Sector growth is set to lift jobs and exports as smaller Kiwi tech firms tap climate, finance and 4IR demand over the next decade.